I have always thought that merchandising promotions were broadly spread but not quite well planned. Promotional marketing in some ways is a basically good thought for a wide array of things. You may give out pens, calculators, or other small trinkets with your product name on it. This is a way to spend little money on an ad campaign that will produce some degree of name recognition. The question of how effectual these promotional merchandising campaigns are is open-ended, however. If I open my pen cabinet, I will see hundreds of promotional pens and erasers in there, but I couldn't tell a single product offhand. Unless you sell a thing like stationary which individuals associate with pens, these type of promotional giveaways are not a thing but a waste of money.

In my opinion - and I always tell my customers this - niche marketing promotions should only be done for unique purposes. Guerrilla merchandising can work wonderfully depending on what kind of product you sell, but the niche marketing promotion must be carefully tailored. Just going out in to a public plaza and holding a contest or giving away a product won't generate any business for you at all. You have to think strategically.

One of my favorite places to do niche marketing campaigns is at nightclubs and bars. When folks are drinking, they will do what they can to win anything. Whether you're giving away shot glasses, food, drink mixers, or simply T-shirts, people will get interested in your merchandising promotion. If they get to come home with a souvenir of their night, they will forever associate it with the fun of going out partying with friends. This is what lucrative merchandising promotions attempt to do - create those kinds of positive associations around your product or brand name.

Hot summer afternoons are also a great time for merchandising campaigns. If you're willing to spend a few thousand dollars giving away free drinks in a crowded public place, people will absolutely love you. Even if you're giving out something that doesn't strictly go along with the weather - such as a salty snack - people will still be thankful as long as they get some water with it. If you can catch people at an unguarded minute, you can gain their brand loyalty before they even know what hit them. That's what lucrative marketing promotions are all about. Leave the brand-name pens at home!

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