Every so often, a great concept with a great product comes along, and it takes the industry by storm. Monavie, a supplier of an all natural fruit drink having the
acai berry and 18 additional exciting fruits, has grown faster than almost any other MLM is US record, but its integrity is being undone by its own distributors.
Several years ago Monarch Industries brought out a new product to market named monavie. The team they gathered to make the product was second to none. The leadership was a collection of powerhouse experts ready to bring the US market by storm. The product actually works wonders for people who have a hard time getting their 3-5 portions of fresh fruit each day. The endorsements by individuals across the country are great. Video sites like you tube are loaded with testimonials, in addition to the internet chat rooms. The product has been in the news. Acai has been featured on Oprah and many other shows announcing it as the world's best super-fruit. You know you do something right when promoters of other products start buying Google adsense words with your name in the title to try and get people to check out theirs.
MLM is the method of marketing that Monarch chose to sell their product. It has been found to be a very powerful and profitable process to move a health care product in the US, and it has worked well for them. They became an almost 700 million dollar business in about 3 years. Very impressive, the principle looks very simple: Drink it, feel it, share it.
For less than $40, anyone can sign up as a distributor of the monavie juice product and promote it themselves. They can sell it retail, they can offer it wholesale, and they can sign up additional folks to do the same. With an aggressive compensation plan and amazing stories of health benefits spreading like wild-fire, it appeared that the sky was the limit. That is, until, Monavie could not keep its own distributors in check. One of the very first conditions of becoming a distributor is committing to never marketing the Monavie product through any auction type of website, Ebay, Amazon, or the like. Although internet marketing is dynamic, it has the chance to demolish the "secret wall" existent with an exclusivity that comes from being a distributor. The walls have subsequently come down and Monavie's pricing format is revealed.
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